I’m Tom, the founder of Codey Creative. I'm a Leeds based designer with 15 years experience in the creative and tech industry.

My values


I love making things at the intersection of creativity and technology. With a creative mindset almost anything can be achieved.


I believe to fuel innovation you must be curious. Listen to other people’s point of view and try to understand it, even if you don’t agree with it. Ask questions. Find new ways to do things.


It’s important that people can count on you. Turn up. Be organised. Communicate well. Have processes in place to help guide you.


Be honest about what you’re good at and what you’re not. It’s OK not to know the answer right away.

My story​

I have always been inspired and fascinated by creativity and technology. From a young age, ever since I first got my hands on a copy of Photoshop and started learning how to program simple computer games on ‘the family PC’ I’ve been hooked on using technology as an output for creativity.

I started out my career as a graphic designer, but found myself drawn to the world of digital design and code.

I’ve worked in-house for retail companies, for digital agencies and solo as a freelancer and consultant. I have experience working with start ups, household brands, boutique businesses and tech companies across the UK and internationally.

In recent years my focus has been on product, UX and UI design. The way I work with a business and the skills I use can vary slightly dependant on the project and what is required.

Practical skills​

  • Brand development
  • Competitor analysis
  • Component libraries
  • Design systems
  • Discovery
  • Ecommerce
  • Front-end (HTML, CSS, JS)
  • Interaction design
  • Motion graphics
  • Product design
  • Prototyping
  • Testing
  • User journey mapping
  • User research
  • User testing
  • UI design

What I believe drives successful design

I love creating things that people use day to day. But it’s hard work to get it right. It requires a balance of function, ease of use and visual quality.

No matter what type of digital product or interface you are creating get in tune with the people you are creating for. Understand what they want and how they want to use it.

Fail small whenever possible. Use learnings to improve quickly and avoid investing large amounts of time, money and effort into creating anything based on assumptions.

The landscape of digital products is in a constant state of change and so are people’s expectations. Speak to users/customers regularly.

In the age of automation and AI we live it it’s important to be true to yourself and unique to stand out from the crowd. Technology should be a tool to fuel creativity and make it more efficient, not to remove personal touch.

“I have learned so much from having worked with you – the thoughtful organisation, efficiencies, accuracy and the flow you’ve brought to our applications. I will miss your expertise and how well you work with us!”

Mary Beth Kasprowicz
Vice President, Delivery – Entertainment

Want to chat about a project?